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 Working
with the Media
Consider
using the media, radio, television, local cable stations, and
newspapers to share the work you do in the community in promoting
healthy eating to families and older adults. Local media like
to be involved with the communities they serve, especially regarding
health issues. Farmers Markets may want to partner with you to
promote their markets as well.
The Media
Kit
Provided
above are links to the Media Kit. In this kit, you
will find a:
- Sample
Media Story—This story was submitted by Aging and Disability
Services Administration (ADAS) to newspapers announcing the start
of SFMNP. You can adapt the story to reflect your area's program
or use as it is. Be sure to consider the timing of the story release.
The sample media story was released before SFMNP started and your
story needs to reflect the time of year it's being published.
- Sample
Fact Sheet—Use these facts on older adults, nutrition
and SFMNP to write your own media release.
- Photo
Model Release Form—Photographs are a great way to engage
readers and make an impact. If you take photos of SFMNP participants
(seniors and/or farmers), you need to have a photo release form
signed so that the pictures may be used in print or other publications.
Tips
for Creating News Stories—Make Stories Newsworthy
Hard news stories inform readers of issues they need
to know right now.
Feature stories are produced for a special weekly newspaper
section or a special broadcast.
Newsworthiness
of a story depends on:
- Timeliness.
Is this news right now?
- Human
Interest. Is there some human interest? Does it tell a story
about people? Can people relate to the story in an emotional or
appealing way? There are many local newspapers targeted to older
adults. Work with dailies or weeklies to feature meals around
local seasonal produce and farmers markets.
- Accuracy.
Stories must be accurate before they are published. Check facts
twice.
Credibility. The story needs solid facts on senior nutrition and
SFMNP.
The Community. Put a local twist on your story to make it important
to people in the community.
- Credibility.
The story needs solid facts on senior nutrition and SFMNP.
- The
Community. Put a local twist on your story to make it important
to people in the community.
- Trends.
If the story supports a trend or national story, that will help
promote it.
- Visual
Appeal. Photos can add appeal to an article. The visual appeal
is essential for television and helps get a good spot in a newspaper.
The best photographs are action-oriented. Make sure to get a photo
release form signed by the main subjects in the photo.
Co-Sponsor
Events with Media
Partner with local media and farmers markets to co-sponsor events
such as:
- Stories
that relate to memories and seasonal produce; have seniors submit
stories about their memories of gardens, cooking and recipes.
For example, perhaps eating an heirloom variety tomato from the
farmers market reminds them of the kind their mother grew in their
garden and made a special recipe with.
- Cooking
Contests. In partnership with a local newspaper, farmers market,
restaurant or chef, sponsor a "favorite seasonal meals"
or "favorite down-home cooking" contest at your farmers
market. Contests could also center around a specific seasonal
fruit or vegetable such as best blackberry, tomato or zucchini
recipe.
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